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Francois' Highlights

Marketing in the AI era. Curated strategies, playbooks, resources and AI news for tech marketing execs.

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🌅 François' Highlights

Featured Posts

#5 - A positioning masterclass using deep research

Mar 29, 2025

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8 min read

#5 - A positioning masterclass using deep research

A positioning masterclass using deep research | AI tools got big upgrades | Creating your AI Project Assistants | The future of content marketing

#3 - The Marketing Intelligence Engineer

Mar 15, 2025

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8 min read

#3 - The Marketing Intelligence Engineer

Context is everything: The Marketing Intelligence Engineer + Using Claude Projects

Skills & Recipes

Dec 22, 2025

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16 min read

Skills & Recipes

Skills extend AI capabilities | AI meeting note recipes | Replicate work with skills | Create your first skill | AI marketing playbook 2026 | Clay for ABM strategy | Storytellers back in high demand

Archive

The greatest accelerator of AI adoption

Jan 31, 2026

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10 min read

The greatest accelerator of AI adoption

AI Hackathon Playbook | My Go-To LLMs Now | 40 GTM AI Plays | Agent Swarms Preview | Claude Code Tutorial | Handwritten Image Workflow | Specs Before Prompts | AI Work Feels Different

Francois Dufour
Francois Dufour
Three winning AI workflows

Jan 24, 2026

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9 min read

Three winning AI workflows

Workflow Fest Winners | CMO Builds Site Solo | Unleashing Creator Partners | Prompting Techniques Today | GPTs to Skills Shift | Free Claude Marketing Skills

Francois Dufour
Francois Dufour
Special Edition: Using Claude Code as a non-coder

Jan 10, 2026

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9 min read

Special Edition: Using Claude Code as a non-coder

Claude Code's Popularity with Non-Coders | Claude Code vs Claude.ai | Use Cases for Marketing | Creating Podcast Playlist | Creating a Video

Francois Dufour
Francois Dufour
Skills & Recipes

Dec 22, 2025

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16 min read

Skills & Recipes

Skills extend AI capabilities | AI meeting note recipes | Replicate work with skills | Create your first skill | AI marketing playbook 2026 | Clay for ABM strategy | Storytellers back in high demand

Learn AI... or simply ask?

Dec 18, 2025

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8 min read

Learn AI... or simply ask?

Ask AI How | Developer Email Tactics | Conference Recap Workflow | Gen Marketer Insights | Vercel's AI GTM

Francois Dufour
Francois Dufour
How top Product Marketers Use AI

Dec 6, 2025

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11 min read

How top Product Marketers Use AI

PMM AI Best Practices | AI Era Dashboards | Winning AI Search | Granola's Year In Review | Google Product Tips | Image Gen in NotebookLM and Google Slides

Francois Dufour
Francois Dufour
The AI-Native PMM Interview Guide: A 7-Point Framework for Hiring Top Talent in DevTools, AI or Cyber

Nov 30, 2025

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7 min read

The AI-Native PMM Interview Guide: A 7-Point Framework for Hiring Top Talent in DevTools, AI or Cyber

Francois Dufour
Francois Dufour
Banking on Google Again

Nov 22, 2025

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11 min read

Banking on Google Again

Google reclaims AI crown | Vetting Product Marketers | GPT 5.1 improvements | ChatGPT Group Chat | Product-led Growth today | Wiz Sparkling KubeCon booth

Francois Dufour
Francois Dufour
How AI is Reshaping Marketing Orgs

Nov 8, 2025

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12 min read

How AI is Reshaping Marketing Orgs

New GTM roles emerge | Creating presentations with AI | Custom GPTs vs Projects | 9 GTM use cases with ChatGPT | An augmented vibecoding workflow | FAQs boost LLM traffic | Claude desktop shortcuts

Francois' Highlights

Francois' Highlights

Marketing in the AI era. Curated strategies, playbooks, resources and AI news for tech marketing execs.


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