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Francois' Highlights

Marketing in the AI era. Curated strategies, playbooks, resources and AI news for tech marketing execs.

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Featured Posts

Mar 29, 2025

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8 min read

#5 - A positioning masterclass using deep research

A positioning masterclass using deep research | AI tools got big upgrades | Creating your AI Project Assistants | The future of content marketing

Mar 15, 2025

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8 min read

#3 - The Marketing Intelligence Engineer

Context is everything: The Marketing Intelligence Engineer + Using Claude Projects

Dec 22, 2025

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16 min read

Skills & Recipes

Lessons to create agent teams

Francois Dufour

Why every company needs a Super Connector now

Feb 28, 2026

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9 min read

Why every company needs a Super Connector now

Francois Dufour

What working well with AI looks like now

Feb 14, 2026

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19 min read

What working well with AI looks like now

"Prompt & Tweak" is out, Agent Orchestration is in | How to work with AI today | Synthetic Personas for AEO | Vibe Working | AI Acceleration & Exhaustion

Francois Dufour

Feb 6, 2026

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10 min read

You can vibecode that now?

Vibecoded Site Redesign | Agent Orchestration Explained | Claude's Super Bowl Ads | AI FOMO vs. Real Skills

Francois Dufour

Jan 31, 2026

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10 min read

The greatest accelerator of AI adoption

Francois Dufour

Jan 24, 2026

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9 min read

Three winning AI workflows

Francois Dufour

Special Edition: Using Claude Code as a non-coder

Jan 10, 2026

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9 min read

Special Edition: Using Claude Code as a non-coder

Claude Code's Popularity with Non-Coders | Claude Code vs Claude.ai | Use Cases for Marketing | Creating Podcast Playlist | Creating a Video

Francois Dufour

Dec 22, 2025

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16 min read

Skills & Recipes

Dec 18, 2025

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8 min read

Learn AI... or simply ask?

Ask AI How | Developer Email Tactics | Conference Recap Workflow | Gen Marketer Insights | Vercel's AI GTM

Francois Dufour

Featured Posts

#5 - A positioning masterclass using deep research

#3 - The Marketing Intelligence Engineer

Skills & Recipes

Archive

Lessons to create agent teams

Why every company needs a Super Connector now

What working well with AI looks like now

You can vibecode that now?

The greatest accelerator of AI adoption

Three winning AI workflows

Special Edition: Using Claude Code as a non-coder

Skills & Recipes

Learn AI... or simply ask?

Francois' Highlights