Francois' Highlights

Marketing in the AI era. Curated strategies, playbooks, resources and AI news for tech marketing execs.

🌅 Francois' Highlights #7 - Marketing in the AI era

MCP prevailed, why it matters | How to use AI as our entire creative studio | Tips to get more out of Gemini | The 7 Traits of best-in-class AI Marketing Teams | CEOs now expect AI literacy

Apr 04, 2025

Francois' Highlights #6 - Marketing in the AI era

Another masterclass: unleashing community at Notion | What ChatGPT's new image gen will likely change | Using ChatGPT's voice mode | Using Maturity Models in B2B Marketing and Sales

Mar 29, 2025

Francois' Highlights #5 - Marketing in the AI era

A positioning masterclass using deep research | AI tools got big upgrades | Creating your AI Project Assistants | The future of content marketing

Mar 21, 2025

Francois' Highlights #4 - Marketing in the AI era

When can our teams send AI-generated content to customers? How I created my personal daily "AI & Marketing Newsletter Summarizer" + some prompting tips + LLM SEO pointers

Mar 15, 2025

Francois' Highlights #3 - Marketing in the AI era

Context is everything: The Marketing Intelligence Engineer + Using Claude Projects

Mar 09, 2025

Francois' Highlights #2 - Marketing in the AI era

Making your team "AI-first": simple but essential steps. + Competitive research, Sesame, and Manus' Use Case Gallery

Mar 04, 2025

Francois' Highlights #1 - Marketing in the AI era

ChatGPT Deep Research tips. CMOs and the rise of Agents.