Francois' Highlights
Marketing in the AI era. Curated strategies, playbooks, resources and AI news for tech marketing execs.
Written by
🌅 François' Highlights
Mar 29, 2025
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8 min read
A positioning masterclass using deep research | AI tools got big upgrades | Creating your AI Project Assistants | The future of content marketing
Mar 15, 2025
Context is everything: The Marketing Intelligence Engineer + Using Claude Projects
Dec 22, 2025
16 min read
Skills extend AI capabilities | AI meeting note recipes | Replicate work with skills | Create your first skill | AI marketing playbook 2026 | Clay for ABM strategy | Storytellers back in high demand
Jan 31, 2026
10 min read
AI Hackathon Playbook | My Go-To LLMs Now | 40 GTM AI Plays | Agent Swarms Preview | Claude Code Tutorial | Handwritten Image Workflow | Specs Before Prompts | AI Work Feels Different
Jan 24, 2026
9 min read
Workflow Fest Winners | CMO Builds Site Solo | Unleashing Creator Partners | Prompting Techniques Today | GPTs to Skills Shift | Free Claude Marketing Skills
Jan 10, 2026
Claude Code's Popularity with Non-Coders | Claude Code vs Claude.ai | Use Cases for Marketing | Creating Podcast Playlist | Creating a Video
Dec 18, 2025
Ask AI How | Developer Email Tactics | Conference Recap Workflow | Gen Marketer Insights | Vercel's AI GTM
Dec 6, 2025
11 min read
PMM AI Best Practices | AI Era Dashboards | Winning AI Search | Granola's Year In Review | Google Product Tips | Image Gen in NotebookLM and Google Slides
Nov 30, 2025
7 min read
Nov 22, 2025
Google reclaims AI crown | Vetting Product Marketers | GPT 5.1 improvements | ChatGPT Group Chat | Product-led Growth today | Wiz Sparkling KubeCon booth
Nov 8, 2025
12 min read
New GTM roles emerge | Creating presentations with AI | Custom GPTs vs Projects | 9 GTM use cases with ChatGPT | An augmented vibecoding workflow | FAQs boost LLM traffic | Claude desktop shortcuts