Francois' Highlights

Francois' Highlights

Marketing in the AI era. Curated strategies, playbooks, resources and AI news for tech marketing execs.

Featured Posts

#5 - A positioning masterclass using deep research

#5 - A positioning masterclass using deep research

A positioning masterclass using deep research | AI tools got big upgrades | Creating your AI Project Assistants | The future of content marketing

#3 - The Marketing Intelligence Engineer

#3 - The Marketing Intelligence Engineer

Context is everything: The Marketing Intelligence Engineer + Using Claude Projects

#7 - MCP prevailed, why it matters

#7 - MCP prevailed, why it matters

MCP prevailed, why it matters | How to use AI as our entire creative studio | Tips to get more out of Gemini | The 7 Traits of best-in-class AI Marketing Teams | CEOs now expect AI literacy

Archive

Make collaborating easy with ChatGPT

Make collaborating easy with ChatGPT

How to Make ChatGPT a Team Sport | Analyzing spreadsheets | The Critic Prompts

Don't Ignore Influencer Marketing in B2B

Don't Ignore Influencer Marketing in B2B

Influencer Marketing in B2B | AI SEO Tips | Which OpenAI model to pick | A guide to make your team AI forward

#11 - From Hands-free Prompting to Custom GPTs

#11 - From Hands-free Prompting to Custom GPTs

From dictation to custom GPT (incl. a messaging evolution analyst) | ChatGPT or automated AI workflows? | More Deep Research Credits | Hubspot's AI expectations of their leaders

#10 - AI Maturity and the Central Marketing Brain

#10 - AI Maturity and the Central Marketing Brain

AI Maturity Stages for Marketing | ChatGPT Projects vs GPTs | David Ogilvy's writing principles in a prompt | Finding and automating the right tasks

#9 - We reached a new level with o3

#9 - We reached a new level with o3

ChatGPT's o3 reasoning model's capabilities | Landing Page Optimization with o3 | A Marketing Attribution Playbook | Bringing your Google Workspace context to Gemini and Claude

#8 - The "Build-with-us" Playbook

#8 - The "Build-with-us" Playbook

“Build-with-us” and enterprise hackathons playbooks | Three Marketing use cases with OpenAI's new reasoning models | Using ChatGPT to repurpose your slides.

#7 - MCP prevailed, why it matters

#7 - MCP prevailed, why it matters

MCP prevailed, why it matters | How to use AI as our entire creative studio | Tips to get more out of Gemini | The 7 Traits of best-in-class AI Marketing Teams | CEOs now expect AI literacy

#6 - Masterclass: unleashing community at Notion

#6 - Masterclass: unleashing community at Notion

Another masterclass: unleashing community at Notion | What ChatGPT's new image gen will likely change | Using ChatGPT's voice mode | Using Maturity Models in B2B Marketing and Sales

#5 - A positioning masterclass using deep research

#5 - A positioning masterclass using deep research

A positioning masterclass using deep research | AI tools got big upgrades | Creating your AI Project Assistants | The future of content marketing

#4 - Marketing in the AI era

#4 - Marketing in the AI era

When can our teams send AI-generated content to customers? How I created my personal daily "AI & Marketing Newsletter Summarizer" + some prompting tips + LLM SEO pointers

#3 - The Marketing Intelligence Engineer

#3 - The Marketing Intelligence Engineer

Context is everything: The Marketing Intelligence Engineer + Using Claude Projects

#2 - Making your team "AI-first"

#2 - Making your team "AI-first"

Making your team "AI-first": simple but essential steps. + Competitive research, Sesame, and Manus' Use Case Gallery

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