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Francois' Highlights

Marketing in the AI era. Curated strategies, playbooks, resources and AI news for tech marketing execs.

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Featured Posts

Mar 29, 2025

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8 min read

#5 - A positioning masterclass using deep research

A positioning masterclass using deep research | AI tools got big upgrades | Creating your AI Project Assistants | The future of content marketing

Mar 15, 2025

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8 min read

#3 - The Marketing Intelligence Engineer

Context is everything: The Marketing Intelligence Engineer + Using Claude Projects

Dec 22, 2025

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16 min read

Skills & Recipes

How to build apps or agents with AI when you're not technical

Tips for building apps with Claude Code or Codex | How to feed your AI agents | Becoming an AI-augmented CMO | Claude: Desktop app vs. terminal | Kyle Poyar's GTM skills

Francois Dufour

Apr 18, 2026

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7 min read

What Meta did before its layoffs

Meta's AI adoption week | Small-pod training model | OpenAI Codex launch | Claude Cowork 101 | Daily briefing quick start

Francois Dufour

Apr 11, 2026

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14 min read

It's the files, stupid

Francois Dufour

Mar 27, 2026

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10 min read

Five impressive 6-minute agent demos

Francois Dufour

Mar 14, 2026

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13 min read

Lessons to create agent teams

Francois Dufour

Why every company needs a Super Connector now

Feb 28, 2026

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9 min read

Why every company needs a Super Connector now

Francois Dufour

What working well with AI looks like now

Feb 14, 2026

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19 min read

What working well with AI looks like now

"Prompt & Tweak" is out, Agent Orchestration is in | How to work with AI today | Synthetic Personas for AEO | Vibe Working | AI Acceleration & Exhaustion

Francois Dufour