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Creating good content, not slop, with AI

Aug 22, 2025

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9 min read

Creating good content, not slop, with AI

Scaling AI Content Production | Content ICP Creation | AI Workflow for Technical Content Creation | Manual Attribution and Deal Post-Mortems

Hiring for AI skills + GPT-5

Aug 9, 2025

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12 min read

Hiring for AI skills + GPT-5

AI Skills Assessment | GPT-5's Coding Focus | GPT-5 Writing Example | GPT-5 by Skill Levels | Vibe coding with GPT-5 |. Personal GPT-5 Recommendations | Gemini Drive Integration

The AI offsites, marketing playbooks, and tools taking over

Aug 1, 2025

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10 min read

The AI offsites, marketing playbooks, and tools taking over

Team offsite to accelerate AI adoption | An AI-powered Marketing Playbook | How to get recommended by ChatGPT | Tools B2B Marketers obsess over | More Examples of what AI can do | Using Claude Code

Context and our AI Copilots

Jul 26, 2025

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11 min read

Context and our AI Copilots

Feeding our personal AI Copilot | Collecting context with Advanced Voice Mode | Invoking custom GPTs | How to Rank #1 in ChatGPT Results | What people are vibecoding | Unboxing Videos

The new bar for content - Part II: vibecoding

Jul 18, 2025

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10 min read

The new bar for content - Part II: vibecoding

Content to both humans and LLMs | Vibecoding with Claude | 3 AI use cases for Product Marketing | More intel and tips for AIO | 3 ways to get better at AI

The new bar for content. Part I: video

Jul 11, 2025

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10 min read

The new bar for content. Part I: video

GenAI Videos | SEO Collapse | Skills for a post AGI World | Better Deep Research in Gemini | How to prompt productively

Micro-agents at work vs Monster Agent Hype

Jun 13, 2025

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9 min read

Micro-agents at work vs Monster Agent Hype

Agent hype vs reality | How I wrote the first section with AI | How to increase AI search visibility | Storylane's Marketing Budget Explained | Playbook for AI marketing hackathons | AI and em dashes

Some agents are here. More are coming

Jun 7, 2025

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10 min read

Some agents are here. More are coming

Agentic capabilities coming soon | Influencer Marketing Talk | Claude analyzes your Gmail game | Workflow for case studies | CEO Tips for AI adoption | MCP for non-devs

Make collaborating easy with ChatGPT

May 31, 2025

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7 min read

Make collaborating easy with ChatGPT

How to Make ChatGPT a Team Sport | Analyzing spreadsheets | The Critic Prompts

Don't Ignore Influencer Marketing in B2B

May 24, 2025

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8 min read

Don't Ignore Influencer Marketing in B2B

Influencer Marketing in B2B | AI SEO Tips | Which OpenAI model to pick | A guide to make your team AI forward

#11 - From Hands-free Prompting to Custom GPTs

May 16, 2025

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7 min read

#11 - From Hands-free Prompting to Custom GPTs

From dictation to custom GPT (incl. a messaging evolution analyst) | ChatGPT or automated AI workflows? | More Deep Research Credits | Hubspot's AI expectations of their leaders

#10 - AI Maturity and the Central Marketing Brain

May 3, 2025

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6 min read

#10 - AI Maturity and the Central Marketing Brain

AI Maturity Stages for Marketing | ChatGPT Projects vs GPTs | David Ogilvy's writing principles in a prompt | Finding and automating the right tasks

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Francois' Highlights

Francois' Highlights

Marketing in the AI era. Curated strategies, playbooks, resources and AI news for tech marketing execs.


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